Wan 3.0 Prompt Guide: Write Better Video Prompts

A single-shot demonstration that protects product geometry and creates a clean space for added copy.

Single continuous product shot. A compact matte-black travel coffee grinder stands centered on pale limestone. The top cap rotates one quarter-turn, lifts smoothly, and reveals the brushed-steel burr assembly; no extra parts appear. Begin with a low three-quarter medium shot, then make a slow clockwise orbit of no more than 25 degrees while keeping the grinder centered. Hard side light defines the knurled metal and soft fill preserves shadow detail. Quiet studio room tone with one precise mechanical click as the cap releases; no music and no voice. Preserve the cylindrical silhouette, logo-free surface, and exact number of components. End on the open grinder with clear negative space on the left and hold for one second.

Show the benefit through a small before-and-after action rather than relying on generated text.

Create a 9:16 social ad about fast grocery delivery without showing any brand or written claim. In a bright apartment kitchen at early evening, a tired parent opens an almost empty refrigerator, pauses, then hears the doorbell. Hard cut to the same person placing fresh vegetables and bread on the counter with visible relief. Use natural handheld framing with restrained movement, warm practical light, and believable domestic detail. Sound: refrigerator hum, distant city room tone, one clear doorbell, paper bag rustle; light upbeat percussion begins only after the cut. Keep wardrobe, kitchen layout, and time of day consistent. Finish on the full counter with clean upper-frame space for a caption added later.

A compact reaction clip with controlled dialogue and no invented on-screen interface.

Vertical phone-style UGC video in a quiet home office. A creator in a charcoal sweatshirt sits at a desk, looks just beside the lens at an unseen laptop, raises their eyebrows, and turns to camera with a surprised half-smile. Locked chest-up framing with a slight natural handheld drift; do not zoom. Soft window light from camera left, neutral wall, one plant moving slightly from an air vent. The creator says in conversational American English, “Okay, that took less setup than I expected,” with a short pause after “Okay.” Keep lip movement aligned with the line. No captions, logos, background music, or extra people. End as the creator looks back to the laptop and gives one small approving nod.

A timed structure makes a short review feel spontaneous while keeping each beat distinct.

Create a 12-second vertical creator review in one apartment location. Shot 1 [0–4s]: handheld medium close-up; the creator holds an unbranded insulated bottle and says, “I wanted something that would not leak in my work bag.” Shot 2 [4–8s]: hard cut to an overhead close-up as they close the lid, turn the bottle upside down over a dry towel, and wait; only cap clicks and room tone. Shot 3 [8–12s]: hard cut back to the original framing; they show the dry towel and say, “So far, so good,” with a restrained smile. Keep the bottle color, clothing, hands, room, and daylight consistent. No subtitles, beauty filter, or music. Hold the final reaction for half a second.

Useful for a quiet premium product shot where texture matters more than spectacle.

Single shot of an unbranded dark-green ceramic fragrance bottle on wet black stone. Preserve the rectangular bottle geometry, short cylindrical cap, blank label area, and one bottle only. Start on a macro detail of condensation along the glass edge, then pull back slowly to a centered three-quarter product view. A narrow cool highlight travels across the glass while a warm reflected line appears on the cap; droplets move naturally downward but the bottle remains still. Deep forest palette, crisp material detail, shallow depth of field, no flowers, smoke, hands, text, logo, or duplicate container. Sound: isolated water drops and very low room tone; no music. End with the whole bottle sharp and negative space above it.

Upload the approved still first; this prompt directs movement without redescribing or replacing the composition.

Use the uploaded image as the exact opening composition. Keep the product silhouette, packaging color, label position, typography shapes, camera angle, surface, and background unchanged. Add only three motions: a soft band of window light travels slowly from left to right across the package, one small reflection shifts along the front edge, and background dust catches the light briefly. Locked camera with no pan, orbit, zoom, crop, or lens change. No new props, hands, text, logos, liquids, or duplicate products. Sound: quiet studio ambience with one subtle paper-texture rustle; no voice and no music. End with the lighting slightly warmer than the opening while every object remains in its original position.

A three-shot craft story with one material, one location, and a match-cut transition.

Overall direction: a restrained 15-second process film about a ceramic cup moving from raw clay to a finished morning ritual, with consistent warm workshop light. Shot 1 [0–5s]: macro side view of two hands centering wet clay on a spinning wheel; fixed camera, visible water and clay texture, wheel motor and hand friction only. Shot 2 [5–10s]: match cut on the circular rim to the fired cup being lifted from a kiln shelf with padded tongs; slow pull-back, low fire crackle and room ambience. Shot 3 [10–15s]: hard cut to the same cup on a wooden breakfast table as tea is poured; gentle push-in, steam rises, a spoon touches ceramic once. Keep the cup proportions and speckled cream glaze consistent after firing. No dialogue, music, text, logo, extra cups, or abrupt camera shake. End on the steam crossing morning light.

A short character arc that uses sound and framing to move from pressure to relief.

Overall direction: an 18-second urban micro-story about a bicycle courier finding a quiet pause after rain. Shot 1 [0–6s]: wide lateral tracking shot as the courier rides through wet evening traffic, shoulders tense, tires spraying a small amount of water; layered street ambience, no music. Shot 2 [6–12s]: hard cut to a sheltered arcade; medium fixed frame as the courier stops, removes the helmet, and notices a shaft of sunset between buildings; traffic becomes muffled and one distant bird is audible. Shot 3 [12–18s]: slow push from medium shot to close-up as the courier exhales and smiles slightly; one soft sustained synth note enters. Preserve the yellow jacket, black bicycle, wet pavement, and direction of light across every shot. End on the reflected orange sky in the courier’s eyes and hold.

The action creates a natural timing marker for one short line and a quiet reaction.

Single continuous medium two-shot in a small bakery before opening. A baker slides a warm loaf onto the counter; a colleague leans closer, waits for the paper bag to stop rustling, then says in calm British English, “That is the one for the window.” The baker looks at the loaf, gives a brief satisfied nod, and turns it so the scored crust faces the street. Locked camera at counter height, soft dawn light through the front glass, realistic flour and paper textures. Audio layers: quiet refrigerator hum and distant street ambience throughout; wooden board contact at the start; paper rustle before the line; no overlapping speech; no music. Keep both faces, aprons, loaf shape, and counter layout consistent. End on the loaf centered between them for one second.

A product sequence whose cuts follow real object sounds instead of an unspecified energetic soundtrack.

Create a 10-second sound-led desk organization film with no people visible above the wrists. Shot 1 [0–3s]: overhead close-up as a notebook lands squarely on a walnut desk; cut exactly on the soft paper-and-wood impact. Shot 2 [3–6s]: side macro view as a metal pen clicks once and slides into the notebook loop; cut on the click. Shot 3 [6–10s]: front three-quarter view as a small desk lamp switches on and warm light spreads across the arrangement; hold after the switch sound. Keep the navy notebook, silver pen, walnut grain, and object positions consistent. Audio: isolated natural impacts with clean room tone; a minimal two-note bass pulse follows the final lamp click only. No dialogue, captions, logos, extra stationery, rapid camera motion, or duplicate hands.